Is digital signage effective? From campuses to boardrooms, it's a pretty common question. And the answers are typically put either in anecdotal terms ("why are people still using the mailing lists and paper posters") or in the language of management -- ROI, metrics, and life-cycles ("If you can't measure it, you can't manage it"). Both can have a role to play, depending on the environment and objectives of your signage system. But before you can consider how to measure the effectiveness of digital signage, it's important to understand what those measurements entail and whether doing them will help.  [Read More]