Long after the screens have been put up and the initial burst of content has passed by, many digital signs wind up showing just a few pieces of content, perhaps not much more than the posters that had previously been scattered around the area. This is not the value-added bonanza of mixed content diversity the proposals promised. Your content is mostly word art on bare powerpoint slides interspersed with wall-of-text research announcements. How can you get and keep your campus engaged with digital signage?  [Read More]